The Mac mini : Page 1: "Low-margin, low-tech, white box, red state PCs have been around since the before Michael Dell first declared Apple doomed, so what is the big deal about Apple finally doing what most PC manufacturers have been busy losing money at for years?" Pretty interesting product. My initial thought is that compared to Linux or Window boxes with comparable specs, it is still very expensive. I'm not currently a Mac owner and this box does not sway me to become one. The laptops are nice though. The article has more info.